People are visiting the recruitment pages on your corporate website. Right now, probably. They’re wandering around just doing anything they want without asking your permission and without you knowing they’re there.
In doing so, they are leaving trails of activity that they’re begging for you to follow in order to build a better site for them to snoop around on. The problem is, most recruiting departments don’t know a thing about these people and their trails are invisible, because they do not track their websites.
Finding out this information is easy. If it intimidates you, find some young gun in your recruiting department to help you out. What you’ll need is the following:
1) Analytics software. You can go the cheap route and use something like Google Analytics (www.google.com/analytics/) or you can go for broke and use an industry juggernaut like WebTrends (www.webtrends.com).
2) Install said software. You’ll need some technical assistance. Ask anyone you know who has a Dungeons and Dragons figurine on their desk. You’ll also need to be able to access your files on an FTP server. Ask the same person, but this time he’ll have to have some permissions to get to your website, so make sure he/she also happens to work in your IT department.
3) Look. Learn. Look again. There are a lot of stats. Tons of reports and words and phrases that probably don’t mean anything. Don’t be intimidated. You’ll learn and then you can bore lots of people at cocktail parties with this information.
Primarily, focus at first on the number of visitors you’re getting. Pay attention to what days you’re getting the most traffic and whether it’s consistent from week to week. You should also be able to see what content people are viewing. This is your guide to understanding what people think is important. See if what you think is important is what they’re really looking at.
Whatever you do, just get started. Sooner or later you’re going to need to know this. Might as well be sooner. We’ll take it to another level at a later date.
Tags: driver recruitment, online recruitment, truck driver recruiting, truck driver recruitment
